alison baycock communications

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Over the years we have worked on a wide range of writing projects, including website content, blogs, brochures, marketing emails, internal magazines, press releases and briefings, product information packs, print advertisements, exhibitions and tourist guides.


Many of these have been through a long-standing relationship with communications strategists The Inside Page, working for clients as diverse as information services provider Experian, New Zealand Woman’s Weekly magazine, technology specialists Logica, licensed leisure consultants AG&G, global payments system Visa International and St Paul’s Cathedral. Other clients include:


Journalism.co.uk – We provide a professional press release-writing service in conjunction with the site’s online distribution facility.


Castle Refrigeration – This family-owned company needed an online presence to showcase its skills and experience. So we developed a simple, nine-page website detailing the services on offer and highlighting the firm’s professionalism, friendliness and expertise. As well as providing content, we designed and implemented this site.


easyLog – This technology company needed a more user- and search engine-friendly website, so we created one. The job involved making pre-existing content more accessible and incorporating current SEO best practice to help push the site up the search rankings. We also integrated a WordPress.com blog into the site and have continued to develop the firm’s social media and paid search presence. More recently we have implemented a new WordPress add-on site as part of an ongoing website redevelopment programme.


Pheebert’s Garden Statuary – We helped this start-up to produce press materials and a glossy brochure for its launch at a major trade exhibition. We have also worked on follow-up marketing literature, advertising and magazine editorial and content for a new website. We are continuing to develop the company’s online presence.


Future Processing – This Polish offshore software development company brought us in to make its English-language website more relevant and appealing to potential customers in the UK. As well as rewriting the content to emphasise the company’s key selling points, we suggested modifications to the site architecture to make navigation easier. The site has recently been updated in response to the growing company’s changing needs.


Computer Systems Engineering – This growing IT company required web content that would communicate the business benefits of its services simply and clearly to non-technical SME clients.


We have also provided copywriting services to health and safety consultancy Southalls, property portal Land and Brand New Homes and digital communications agency Halpern Cowan. And, over the years, we have written various travel features, including this piece on Berlin style for luxury travel title Destinations of the World News and a first-timer’s guide to Dubrovnik for Holiday Villas & Cottages magazine.